Google Move Says Blogging Is Here To Stay
Small Business Online, Wilton, Connecticut
Google just announced that it has become the first of the major search engines to offer comprehensive search for blogs and blog feeds. Still in beta (test) format, the announcement is, nonetheless, a very important one for anyone who has a business website. By offering this service, Google is putting its stamp of approval on the blogosphere -- saying, in essence, that the world of blogging is important enough for the world's largest search engine to offer dedicated search capability. You can take a look at how it works at Google Blog Search. And if blogging is important to Google, then it is important to you, the business website owner.
Blogging -- a web page on steroids
If you own a business website, and you have not checked out blogging and RSS feeds yet, you should add it to your "To Do" list. Blogging, among other things, is a quick and easy way to add content to a website. If you own a site, your webmaster can set things up for you (go with Google's Blogger, especially now that they have launched their blog search). You'll be able to add content to your website, including links to other web pages, without knowing a word of html code. You can choose to allow people respond to your blog, in real time. And most importantly, your updates to your blog can be instantly communicated to the world at large, or delivered to selected subscribers (such as clients and customers).
RSS -- getting your blog seen
RSS is the technology that allows your blog to be dynamically distributed across the internet -- via portals that allow your blog to be found, or via subscriptions that people have set up. Many people have already set up newsreaders on their pc, so they can be "fed" headlines from whichever sources they choose, and read the content at their leisure. It is rapidly changing the way we communicate over the internet.
Why You Should Catch the blog and RSS wave now
Blogs and RSS give your business three big advantages. First, they improve communication with clients and the world at large. This alone will probably make email newsletters go the way of the dinosaur in a year or two. Second, by adding a blog to your site, you can easily create new and interesting content. Search engines are hungry monsters, and they love new content on websites. They reward fresh content by giving higher search engine rankings to websites that feed them. Third, the natural activity in the blogosphere is for people to access your content, often comment on it in their own blogs, and provide links back to your website. And guess what? Search engines love those backlinks. And you know how search engines reward the backlinks...yep, higher rankings.
Google just announced that it has become the first of the major search engines to offer comprehensive search for blogs and blog feeds. Still in beta (test) format, the announcement is, nonetheless, a very important one for anyone who has a business website. By offering this service, Google is putting its stamp of approval on the blogosphere -- saying, in essence, that the world of blogging is important enough for the world's largest search engine to offer dedicated search capability. You can take a look at how it works at Google Blog Search. And if blogging is important to Google, then it is important to you, the business website owner.
Blogging -- a web page on steroids
If you own a business website, and you have not checked out blogging and RSS feeds yet, you should add it to your "To Do" list. Blogging, among other things, is a quick and easy way to add content to a website. If you own a site, your webmaster can set things up for you (go with Google's Blogger, especially now that they have launched their blog search). You'll be able to add content to your website, including links to other web pages, without knowing a word of html code. You can choose to allow people respond to your blog, in real time. And most importantly, your updates to your blog can be instantly communicated to the world at large, or delivered to selected subscribers (such as clients and customers).
RSS -- getting your blog seen
RSS is the technology that allows your blog to be dynamically distributed across the internet -- via portals that allow your blog to be found, or via subscriptions that people have set up. Many people have already set up newsreaders on their pc, so they can be "fed" headlines from whichever sources they choose, and read the content at their leisure. It is rapidly changing the way we communicate over the internet.
Why You Should Catch the blog and RSS wave now
Blogs and RSS give your business three big advantages. First, they improve communication with clients and the world at large. This alone will probably make email newsletters go the way of the dinosaur in a year or two. Second, by adding a blog to your site, you can easily create new and interesting content. Search engines are hungry monsters, and they love new content on websites. They reward fresh content by giving higher search engine rankings to websites that feed them. Third, the natural activity in the blogosphere is for people to access your content, often comment on it in their own blogs, and provide links back to your website. And guess what? Search engines love those backlinks. And you know how search engines reward the backlinks...yep, higher rankings.
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