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Small Business Online, Wilton, Connecticut.
New book on website design makes bestseller lists
We saw it mentioned today in a couple of places that a recent book, Call to Action, by Bryan and Jeffrey Eisenberg, published without major advertising or publicity, has nonetheless reached several bestseller lists, including the New York Times, the Wall Street Journal, and Amazon's top five. What gives? Well, the book is about a whole lot more than web design -- it's about web design with the user in mind. (Credit to the Eisenberg's for the snappy one-liner in today's blog title).
If we see the words "skip intro" just one more time...
The web design world is finally coming around to the idea that in order for a website to be "successful," it must, among other things, satisfy its visitors. From a marketing perspective, it has to work, and not just win design awards. This book is a great resource on how to build a website that encourages a visitor to actually remain on a site and take a desired step (purchase, phone call, email, whatever.) It's about time, and hopefully just one sign of long-overdue attention to website usability and conversions. (And maybe the beginning of the end for the dreaded phrase "skip intro." Memo to Flash designers: putting a tagline "skip intro" on the first page of a website doesn't say a lot about your confidence in the effectiveness of your design).
What's website conversion?
Website conversion is about analyzing whether your website is doing what you want it to do. Sounds like common sense right? Yes, but this kind of testing has been almost completely overlooked. Put it this way -- almost everyone, it seems, has a website. But almost no-one, for a certainty, is taking the time and effort to confirm that their site is performing at its best. Call to Action, though not the best-organized book we have read, attacks this problem head on. Hitting the bestseller lists shows a real, pent-up demand for this kind of crucial study. A recommended read for any small business owner who is serious about their website. (At a minimum, small business owners should make sure their web designer has read it).
New book on website design makes bestseller lists
We saw it mentioned today in a couple of places that a recent book, Call to Action, by Bryan and Jeffrey Eisenberg, published without major advertising or publicity, has nonetheless reached several bestseller lists, including the New York Times, the Wall Street Journal, and Amazon's top five. What gives? Well, the book is about a whole lot more than web design -- it's about web design with the user in mind. (Credit to the Eisenberg's for the snappy one-liner in today's blog title).
If we see the words "skip intro" just one more time...
The web design world is finally coming around to the idea that in order for a website to be "successful," it must, among other things, satisfy its visitors. From a marketing perspective, it has to work, and not just win design awards. This book is a great resource on how to build a website that encourages a visitor to actually remain on a site and take a desired step (purchase, phone call, email, whatever.) It's about time, and hopefully just one sign of long-overdue attention to website usability and conversions. (And maybe the beginning of the end for the dreaded phrase "skip intro." Memo to Flash designers: putting a tagline "skip intro" on the first page of a website doesn't say a lot about your confidence in the effectiveness of your design).
What's website conversion?
Website conversion is about analyzing whether your website is doing what you want it to do. Sounds like common sense right? Yes, but this kind of testing has been almost completely overlooked. Put it this way -- almost everyone, it seems, has a website. But almost no-one, for a certainty, is taking the time and effort to confirm that their site is performing at its best. Call to Action, though not the best-organized book we have read, attacks this problem head on. Hitting the bestseller lists shows a real, pent-up demand for this kind of crucial study. A recommended read for any small business owner who is serious about their website. (At a minimum, small business owners should make sure their web designer has read it).
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