Online Press Releases
If you are a small business with an online presence, the chances are that you will want to put out a press release at some point in time. Whether the purpose is to announce a new product or service, or to gain the website promotion benefits from an online press release, it's important to know what you're doing.
Resources For Optimizing Your Press Release
Lee Odden is a well-known online marketing expert, and today on his blog he posts what is one of the best summaries of how to create and issue an online press release that I have seen in quite a while. Notable in his summary is an up-to-date list, with links, of press release distribution services.
Using RSS Technology
Lee correctly makes the jump from the simple distribution of press releases to the use of feeds as a distribution method. Increasingly, journalists will be using RSS feeds to subscribe to topics that interest them. Part of a good press release strategy will be to make sure your communications have a presence in the feed channels where a journalist might reasonably expect to find them.
Making Your Site Newsworthy
The article suggests another good tip: creating an online media kit at your own website, allowing journalists to easily access information. Again, this kit should include a content management system, which allows journalists to pull the content as they wish, via RSS. Finally, Lee offers some good suggestions on how to get your content into the news channels directly -- how to make your content updates a newsworthy event.
Some of this may sound intimidating to you, if you have not used these kinds of techniques before. But if you are serious about promoting your website on the internet, you need to incorporate these strategies into your marketing plans at some level. RSS and blogging technology are already changing the face of the internet, and seriously impacting how we access information. Your website needs to keep up with these changes in order to maintain good online visibility.
Resources For Optimizing Your Press Release
Lee Odden is a well-known online marketing expert, and today on his blog he posts what is one of the best summaries of how to create and issue an online press release that I have seen in quite a while. Notable in his summary is an up-to-date list, with links, of press release distribution services.
Using RSS Technology
Lee correctly makes the jump from the simple distribution of press releases to the use of feeds as a distribution method. Increasingly, journalists will be using RSS feeds to subscribe to topics that interest them. Part of a good press release strategy will be to make sure your communications have a presence in the feed channels where a journalist might reasonably expect to find them.
Making Your Site Newsworthy
The article suggests another good tip: creating an online media kit at your own website, allowing journalists to easily access information. Again, this kit should include a content management system, which allows journalists to pull the content as they wish, via RSS. Finally, Lee offers some good suggestions on how to get your content into the news channels directly -- how to make your content updates a newsworthy event.
Some of this may sound intimidating to you, if you have not used these kinds of techniques before. But if you are serious about promoting your website on the internet, you need to incorporate these strategies into your marketing plans at some level. RSS and blogging technology are already changing the face of the internet, and seriously impacting how we access information. Your website needs to keep up with these changes in order to maintain good online visibility.
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