Thursday, February 09, 2006

RSS For The Rest Of Us - Help Is Finally Here

Where To Look If You Need To Figure Out RSS

Heck, maybe you don't even know what RSS is. If you don't, and you'd like to find out, or if you do, but can't figure it out, help may be just a click away. After digging around for what seems like an eternity, I finally found someone who could explain what RSS does, and how it can help my online marketing efforts, in language I can understand. (Even though I have been using RSS for a while, with my blogs, my feeds on My Yahoo!, and so forth). It's not that there aren't any RSS/Marketing experts out there. There are. It's just that RSS seems to be really difficult for most of us to grasp. And since it's still relatively new, there are lots of players in the field, and it can be downright confounding, trying to figure out what is what.

Enter MarketingStudies.net

I don't recall right now where I learned about this site -- just one of those many times when you stumble onto something, start following a webpath, and voila, there you are, at a place you did not know existed. Anyway. MarketingStudies.net is a site where you will find a top-notch explanation of RSS, in a way that most of us can surely understand. The site is selling an e-book on marketing with RSS, but before you buy, check out their free marketing report, The Business Case for RSS. It's based on the full-length book (which I have not read yet) -- but in itself, the free report is the most understandable explanation of RSS that I have yet come across. You can find the full-length book here. But before you shell out $50, read the free report. Then make your decision. Author Rok Hrastnik has garnered a very impressive array of quotes in support of his work, including blurbs from people at Feedburner , Microsoft UK, the CEO of Pheedo, and from the well-respected Lee Odden of Online Marketing Blog. If you've got questions about RSS, and how to use it in your online marketing plan, check out that site.

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