Diary Of An SEO Campaign
Introducing the diary of an SEO Campaign.
Day 48.
(Yes, the story begins here, on Day 48).
Probably like many in the Search Engine Marketing field, I have been looking for a long time for something new to write about, something distinctive, something that can stand apart from the reams of verbiage that are created each day in the name of "advice."
I was feeling particularly discouraged after reading a depressing article by Mike Grehan. Mike Grehan is a very talented SEM expert. The only reason I found his article depressing is because he made the very fair point that "mom and pop" enterprises need more money than they usually have if they want to play the SEO game effectively.
That's when I hit on my bright idea. Rather than attempting to pass on my hard-earned SEO insights to my knowledge-hungry readers in the conventional way, I should take the reader by the hand (figuratively speaking) and, each day, lead him or her through the gritty odyssey of a real SEO campaign -- a campaign which surely fits the description that Mike paints of the "mom and pop" variety. By any measure, this campaign, which began only recently, is woefully underfunded. It is, in fact, more or less totally impoverished.
The website is my own, built by myself and my partner. It launched about 48 days ago, with high hopes and a low budget. I don't intend to disclose the exact site, or the niche, but over the coming months I will paint a full picture of the type of site it is and the neighborhood it operates in. Day by day, I will keep you, the reader, posted, about what I have been doing to promote the site, and how well I'm succeeding (if at all). We'll walk this journey together, and we'll find out what this SEO business is really all about, down here in the trenches where most small webmasters live.
Maybe Mike's point, that a small operation like this can't really hope to hit the bigtime, will be proven correct. Or, maybe, this site will be the exception to the rule. I have no way of knowing. One day at a time, we'll find out.
Tune in tomorrow for "DMOZ, the exquisite torture."
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing
Day 48.
(Yes, the story begins here, on Day 48).
Probably like many in the Search Engine Marketing field, I have been looking for a long time for something new to write about, something distinctive, something that can stand apart from the reams of verbiage that are created each day in the name of "advice."
I was feeling particularly discouraged after reading a depressing article by Mike Grehan. Mike Grehan is a very talented SEM expert. The only reason I found his article depressing is because he made the very fair point that "mom and pop" enterprises need more money than they usually have if they want to play the SEO game effectively.
That's when I hit on my bright idea. Rather than attempting to pass on my hard-earned SEO insights to my knowledge-hungry readers in the conventional way, I should take the reader by the hand (figuratively speaking) and, each day, lead him or her through the gritty odyssey of a real SEO campaign -- a campaign which surely fits the description that Mike paints of the "mom and pop" variety. By any measure, this campaign, which began only recently, is woefully underfunded. It is, in fact, more or less totally impoverished.
The website is my own, built by myself and my partner. It launched about 48 days ago, with high hopes and a low budget. I don't intend to disclose the exact site, or the niche, but over the coming months I will paint a full picture of the type of site it is and the neighborhood it operates in. Day by day, I will keep you, the reader, posted, about what I have been doing to promote the site, and how well I'm succeeding (if at all). We'll walk this journey together, and we'll find out what this SEO business is really all about, down here in the trenches where most small webmasters live.
Maybe Mike's point, that a small operation like this can't really hope to hit the bigtime, will be proven correct. Or, maybe, this site will be the exception to the rule. I have no way of knowing. One day at a time, we'll find out.
Tune in tomorrow for "DMOZ, the exquisite torture."
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing
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