Tuesday, September 19, 2006

The DMOZ Torture

Diary of an SEO Campaign.

DAY 49.

Everyone knows that DMOZ is the single most influential factor in the Google algorithm. It works like this: if your site is listed in DMOZ (aka The Open Directory) you stand a chance of ranking well in Google some day. If you're not listed in DMOZ, you're toast. Your site will never rank better than page 67 for your top keywords. That's why I call the process of getting listed in DMOZ the DMOZ Torture.

Every day, I check DMOZ about 4 times, to see if the listings have changed yet. So far, they haven't. I submitted my site about a month ago, and each day when I check, I see a little note at the bottom of the results page on DMOZ that says: "Search database last updated on: Fri Aug 11 18:21:12 EDT 2006." I'm so glad they gave me the exact second that they updated it. That makes all the difference while I'm waiting to see if my site gets the DMOZ seal of approval. I would have been really sweating it if they had last updated at say 18:21:06, instead of 18:21:12. It's the attention to these little details that makes DMOZ the great service it is.

I can almost hear the neophytes among you say "why don't you contact DMOZ to see what's up?" If only. You see, even though DMOZ calls itself the "Open" directory, it should actually be called the "Closed" directory. As in "North Korea is the world's most closed society." No it isn't. It's a distant second. DMOZ is the world's most closed society.

No-one knows what goes on at DMOZ. You can email them, but you'll never hear back. They are concealed behind a veil of secrecy thicker than the walls at Fort Knox. There is no charge to submit to DMOZ, but that's not the point. The point is that they wield far too much secretive power. Why? Because Google gives a lot of weight to whether or not a site is listed in DMOZ. I have submitted a number of perfectly acceptable sites that never got listed, with no reasons given. So now, as I embark on the SEO campaign for the most important site I have ever launched, I wait. I watch. I check in. I experience the DMOZ torture.

Tomorrow I'll give you a round up of the campaign so far. What I've done, what has been achieved, and where the site is in the Google rankings.


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1 Comments:

Anonymous said...

You've had trouble... see this link!

http://www.biznezsearch.com/editorials/2006/09/dmoz-not-so-open-directory-project.html

September 24, 2006  

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