Thursday, September 21, 2006

How Do You Pronounce Del.icio.us?

Diary of an SEO campaign.

Day 51.

I don't know how del.icio.us got to be a top 1000 website. Their domain name alone should have ruled them out completely. Let me explain: www.Google.com - easy. www.Yahoo.com - easy. http://del.icio.us -- not easy. Where's the www? How can they get away without one? And can you honestly say that you figured out where all the dots go the first few times you saw it? I've seen the name dozens of times, and every time I write it I have to stop and figure out whether it starts with del or deli.

Be that as it may, del etc is here to stay, so you might as well get used to it. I went to their website (again) to try to figure it out. What I figured out was, grab that little del etc button (or chicklet as it's known in some circles) and plaster it on every webpage or blog you own. And then just sit back and watch the bucks roll in.

If all that sounds a little trite, it is. It's been a long day. Of course, the bucks don't just roll in just because you put little del etc buttons everywhere. People have to:

a/Know what the hell the button is when they stumble across it on your site
b/Like your site enough to actually click on the button
c/ Have an account when they arrive at del etc, or have so much time on their hands they will create one, just so they can vote for your site.


So what's a good SEO drone to do? As always, follow the latest suggestion and hope for the best. So I did. I plastered that little sucker on every page and blog I could. And deep down, I knew that this time, it was going to work. I'm going to see a real bump in my rankings from this trick.

In the interests of field testing, feel free to move your mouse to the top of this page and click on that blue thingy.

By the way, I have it on good authority that it's pronounced just like the word delicious. That's dee-lish-us. Aren't you glad you finally found out for sure?

P.S. Nothing good happened to The Site today. Traffic was down a bit, and even the lowly bottom of the barrel keywords that it was showing up for have slipped. Meanwhile, in order to generate some amazing links, a Big Story is in the works -- one that will be sent to a select group of journalists next week, to see if they'd like to run with the story (complete with linkbacks to The Site) before it runs on PRWeb. Came up with that little trick all by myself. Feeling on top of the world again, just thinking about it. SEO is all about getting up off the floor, to fight again another day.



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