So Maybe There Is A Sandbox...
Diary of an SEO Campaign
Day 59.
I've been wondering in these posts in the last few days if there even is such as thing as a Google sandbox. The Site which is the subject of this diary, now in day 59, has moved up and down in Google, depending on the keyword. Mostly down though. And suddenly, for the main keyword I am targetting, it has disappeared entirely. Sandbox? Shoebox? End of the line?
Then I came upon what is for me the best explanation I have come across as to what the sandbox is and whether it exists. The post is by Andy Hagans, strategist at Text Link Ads, Inc. I trust he won't mind my quoting liberally from his post since I'm giving it a rave:
"What is the sandbox? Does it really exist?
I almost didn't include this little section, because the "Does the sandbox exist?" debate has become as annoying as the "white hat vs. black hat" one. But just to be absolutely clear, the sandbox does exist. No, it's not just a straight aging delay, as originally thought; and no, you don't have to call it "the sandbox" if you don't want to. (In fact, I kind of prefer the term "Trustbox".) But speaking as an organic-only guy who has launched a site every other week for the past two years (really), I can tell you that "this sandbox/Trustbox thingy" appears again and again independent of niche, type of site, number of pages, etc.
As for what it is: The sandbox/Trustbox is a set of filters in Google's search algorithm that together prevent new sites from ranking well until they gain trust." (Emphasis in original).
If you want to find out about the sandbox, and get some great tips on what good SEO is all about, I suggest you go read this post. You will learn a lot about Google filters, indexing, link building, and so forth. And sure, you'll learn some nifty tricks, like how to utilize Squidoo and Wikipedia for SEO. But most of all, you'll relearn (hopefully) that the best kind of SEO is based on building good, unique content, and learning to promote it.
Meanwhile, the odyssey of The Site continues. Looking for trust in all the right places.
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, Google sandbox
Day 59.
I've been wondering in these posts in the last few days if there even is such as thing as a Google sandbox. The Site which is the subject of this diary, now in day 59, has moved up and down in Google, depending on the keyword. Mostly down though. And suddenly, for the main keyword I am targetting, it has disappeared entirely. Sandbox? Shoebox? End of the line?
Then I came upon what is for me the best explanation I have come across as to what the sandbox is and whether it exists. The post is by Andy Hagans, strategist at Text Link Ads, Inc. I trust he won't mind my quoting liberally from his post since I'm giving it a rave:
"What is the sandbox? Does it really exist?
I almost didn't include this little section, because the "Does the sandbox exist?" debate has become as annoying as the "white hat vs. black hat" one. But just to be absolutely clear, the sandbox does exist. No, it's not just a straight aging delay, as originally thought; and no, you don't have to call it "the sandbox" if you don't want to. (In fact, I kind of prefer the term "Trustbox".) But speaking as an organic-only guy who has launched a site every other week for the past two years (really), I can tell you that "this sandbox/Trustbox thingy" appears again and again independent of niche, type of site, number of pages, etc.
As for what it is: The sandbox/Trustbox is a set of filters in Google's search algorithm that together prevent new sites from ranking well until they gain trust." (Emphasis in original).
If you want to find out about the sandbox, and get some great tips on what good SEO is all about, I suggest you go read this post. You will learn a lot about Google filters, indexing, link building, and so forth. And sure, you'll learn some nifty tricks, like how to utilize Squidoo and Wikipedia for SEO. But most of all, you'll relearn (hopefully) that the best kind of SEO is based on building good, unique content, and learning to promote it.
Meanwhile, the odyssey of The Site continues. Looking for trust in all the right places.
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, Google sandbox
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