To Buy Or Not To Buy? That Is The Question.
Diary of an SEO Campaign
Day 56.
Links, of course. To buy, or not to buy. Links, the currency of the SEO marketplace. Links, the coin of the internet realm. To buy them, or not to buy them?
As usual, when a site is apparently stalled in the search engine rankings, as The Site is right now, I always return to this existential question: to buy or not to buy?
At least I always have. After reading a Washington Post.com story about "Google Juice" (aka links), by Technology Columnist Leslie Walker, I may be several steps closer to keeping my cash in my pocket.
You may want to go read it. Just to give the highlights -- Walker interviews several experts, who point out that paid links ain't what they used to be. In fact, one search consultant whom Walker interviewed even stated that Google can now spot paid links, and devalue accordingly.
If things are that bad, I don't think I'll buy any more! They don't seem to be doing me much good anyway. So why would people in the SEO community continue to buy links, if their value is so questionable? That's because SEO is one of the few occupations where the rules of the game are completely hidden. Kinda weird when you think about it. And when SEO practicioners can't figure out what else might help, they buy links.
As the saying goes: hope springs eternal.
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing
Day 56.
Links, of course. To buy, or not to buy. Links, the currency of the SEO marketplace. Links, the coin of the internet realm. To buy them, or not to buy them?
As usual, when a site is apparently stalled in the search engine rankings, as The Site is right now, I always return to this existential question: to buy or not to buy?
At least I always have. After reading a Washington Post.com story about "Google Juice" (aka links), by Technology Columnist Leslie Walker, I may be several steps closer to keeping my cash in my pocket.
You may want to go read it. Just to give the highlights -- Walker interviews several experts, who point out that paid links ain't what they used to be. In fact, one search consultant whom Walker interviewed even stated that Google can now spot paid links, and devalue accordingly.
If things are that bad, I don't think I'll buy any more! They don't seem to be doing me much good anyway. So why would people in the SEO community continue to buy links, if their value is so questionable? That's because SEO is one of the few occupations where the rules of the game are completely hidden. Kinda weird when you think about it. And when SEO practicioners can't figure out what else might help, they buy links.
As the saying goes: hope springs eternal.
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing
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