Waiting For Something To Happen
Diary of an SEO Campaign
Day 52.
Not a whole lot to get excited about today. It's Friday, people are tired, ready for the weekend. The Site has achieved nothing new in the rankings. I hate it when the week winds up this way. I much prefer to end the week on an SEO high, like moving up a few notches, or getting a great new one-way link. Ever notice how much patience this game takes?
Come to think of it, us SEO practicioners (and if you're still reading this diary, you must be one) are an incredibly patient bunch. Either that, or extremely masochistic. We do an incredible amount of work, day after day, with no assurance that any of it will pan out. Worse yet, the rules of the game are deliberately hidden by the great judges (the search engines). And just when you think you've got something figured out, they change the rules again. Maybe. Or maybe you didn't really know them the first time. Or not. It's enough to drive a person crazy. Which is why there's not much left in the old gas tank by the time Friday night rolls around.
On the news front -- the "Big Story" is ready for early release on Monday, to a select group of journalists. This is the one that is supposed to jumpstart the waves of media attention that will soon be washing over The Site. Everything done by the book: great, original content for the site; turned into a story; give to journalists first; release to PRWeb 48 hours later. Offer customized content to major media who pick up the story.
Frankly, I don't see how it can miss. I can almost smell all those new links, cookin' away. So now I feel confident again. On top of the world. That's SEO for you. One minute you're down, the next minute you're up. See ya next week.
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing
Day 52.
Not a whole lot to get excited about today. It's Friday, people are tired, ready for the weekend. The Site has achieved nothing new in the rankings. I hate it when the week winds up this way. I much prefer to end the week on an SEO high, like moving up a few notches, or getting a great new one-way link. Ever notice how much patience this game takes?
Come to think of it, us SEO practicioners (and if you're still reading this diary, you must be one) are an incredibly patient bunch. Either that, or extremely masochistic. We do an incredible amount of work, day after day, with no assurance that any of it will pan out. Worse yet, the rules of the game are deliberately hidden by the great judges (the search engines). And just when you think you've got something figured out, they change the rules again. Maybe. Or maybe you didn't really know them the first time. Or not. It's enough to drive a person crazy. Which is why there's not much left in the old gas tank by the time Friday night rolls around.
On the news front -- the "Big Story" is ready for early release on Monday, to a select group of journalists. This is the one that is supposed to jumpstart the waves of media attention that will soon be washing over The Site. Everything done by the book: great, original content for the site; turned into a story; give to journalists first; release to PRWeb 48 hours later. Offer customized content to major media who pick up the story.
Frankly, I don't see how it can miss. I can almost smell all those new links, cookin' away. So now I feel confident again. On top of the world. That's SEO for you. One minute you're down, the next minute you're up. See ya next week.
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing
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