Finally, A Big Link Comes Through
Diary of an SEO Campaign
The continuing saga of a site known only as The Site, launched on 8-1-06, as it tries to reach the top 3 slots of Google for its key search term.
Day 87
The Site got a big emotional boost today (well at least I did) when I noticed a huge leap in daily traffic. A quick search of the referrals in the analytics program showed a brand new link from About.com
As you can imagine, it has me dancing in the aisles, so to speak. A link from an authoritative, on-topic site with a page rank of 7, deep-linked into The Site, and a complimentary sentence accompanying the link. And why did I get this? Because I wrote an article with a couple of original thoughts in it. I took a set of data that is already widely-known, and came up with a new way of looking at something.
This was very gratifying to me because I feel very strongly that creating quality content is the only real way to succeed longterm on the Internet. Quality can mean a lot of things -- it can mean quality in how you build and maintain your site, it can mean quality in the goods or services you sell, or it can mean quality in the originality and uniqueness of content that you create -- but it all comes down to quality. I think that in the future, on the web, quality is increasingly going to be the only route for the vast majority of websites to rise above the noise and have an impact in their own neighborhoods.
So, three days short of day 90, The Site gets a big old kiss from About.com and some smaller, but significant links are also starting to show up. Again, largely based on the same article I wrote around the beginning of October. The Site is getting traffic from the long tail, but the key search term that I am seeking results for is still not yet ranked in the top 100 of Google. When it breaks the 100 mark, I'll let you know.
In case you're wondering why I'm keeping this diary -- I hope that when The Site finally reaches its goal -- whether in six months or six years -- this diary will be a blueprint that I, and others interested in search marketing, will be able to look back on, and say aha -- this is how the site got to the top. It will be provide a detailed log of a successful search engine optimization campaign. I'm convinced I can reach the goal, and I hope you come along for the ride.
Save to del.icio.us
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, search engine marketing
The continuing saga of a site known only as The Site, launched on 8-1-06, as it tries to reach the top 3 slots of Google for its key search term.
Day 87
The Site got a big emotional boost today (well at least I did) when I noticed a huge leap in daily traffic. A quick search of the referrals in the analytics program showed a brand new link from About.com
As you can imagine, it has me dancing in the aisles, so to speak. A link from an authoritative, on-topic site with a page rank of 7, deep-linked into The Site, and a complimentary sentence accompanying the link. And why did I get this? Because I wrote an article with a couple of original thoughts in it. I took a set of data that is already widely-known, and came up with a new way of looking at something.
This was very gratifying to me because I feel very strongly that creating quality content is the only real way to succeed longterm on the Internet. Quality can mean a lot of things -- it can mean quality in how you build and maintain your site, it can mean quality in the goods or services you sell, or it can mean quality in the originality and uniqueness of content that you create -- but it all comes down to quality. I think that in the future, on the web, quality is increasingly going to be the only route for the vast majority of websites to rise above the noise and have an impact in their own neighborhoods.
So, three days short of day 90, The Site gets a big old kiss from About.com and some smaller, but significant links are also starting to show up. Again, largely based on the same article I wrote around the beginning of October. The Site is getting traffic from the long tail, but the key search term that I am seeking results for is still not yet ranked in the top 100 of Google. When it breaks the 100 mark, I'll let you know.
In case you're wondering why I'm keeping this diary -- I hope that when The Site finally reaches its goal -- whether in six months or six years -- this diary will be a blueprint that I, and others interested in search marketing, will be able to look back on, and say aha -- this is how the site got to the top. It will be provide a detailed log of a successful search engine optimization campaign. I'm convinced I can reach the goal, and I hope you come along for the ride.
Save to del.icio.us
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, search engine marketing
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2 Comments:
Interesting journey Neil. My strategy has always been to link out and also to ask for incoming links. Rumor has it that Google looks to where you are linking-so if you are linking to a good neighborhood it should not hurt you. I don't recall you mentioning Technorati tags but this weekend my newest blog showed up in a Google top 10 mention becasue Technorati had picked it up. Good Luck, Steve
Steve: Great point... this is something I alway seem to forget. I have 3 blogs and you've just reminded me to claim my latest one on technorati. Thanks!
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