Search Marketing Tips

Competitive Analysis and SEO

Do you spy on the competition? You should. I was spying on the competition for a site that I own, and I found that they are getting tons of links due to being recommended by elementary school librarians.

I don't think they are getting recommended because they are the "best." They are recommended because they are on top of the librarians' minds. Finding out this information sparked an idea -- I can try a campaign to reach school librarians and offer them an alternative site to recommend -- mine.

This is just one example of how crucial a role competitive spying plays in your search marketing campaign. Far and away the best resource I know of to spy on the competition is Google Alerts.
Note: Google Alerts is not part of Google, although Google has endorsed them. It costs about $19.95 and up to use Google Alerts, depending on your volume. It's money well-spent.






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