Using Free Articles For Search Engine Marketing
Search Engine Marketing News
I like to pass along useful search marketing news as I find it. This morning I read a very useful checklist about launching a new blog. Worth a visit, even though something seemed to be wrong with the page layout when I visited, and I had to scroll way down to find the article.
Using Free Content On Websites
One method often recommended by a search engine marketing firm to add content to a website is to use articles from one of the many article distribution websites that are out there. The idea sounds good -- go to these free distribution sites and grab the article you need. All you, as web publisher, need to do is to keep the article unchanged and make sure to include the "author bio" or "author resource" box that is included with every article.
Usually a search engine marketing company is working the other side of this tactic: i.e. they are creating the articles for the linkback. But in this post, I want to focus on an issue that the publisher of the articles needs to watch out for.
A search engine marketing consultant I know gave me a tip, which was to pay attention to the link that is included in the author resource box or bio. Where does that link go to? When I look at a free reprint article for use on a website, the first thing I look at is not the article itself. The first thing I look at is the link back to the author's website. Many times, you will find that it leads to a website built only for Adsense. This is not good.
Google evaluates a website, among many other things, by the sites that it links to. And if your site is linking to too many sites that are built for Adsense, what does that say about your site? It
says you hang out in a sleazy neighborhood, that's what.
I don't think there is anything wrong with using free reprint articles in small doses. It can have a useful place on some types of sites. But remember, the person who wrote the article (or their
search engine marketing service) had an agenda as well. The agenda is to get links to their site. So check out that site carefully, because you only want to hang out with the best, even if you are
getting something for free.
Two sites I have found recently that deliver a high proportion of quality sites "behind the authors" are Search Warp and Idea Marketers. Worth a visit if you plan on using these types of articles.
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Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, search engine marketing
I like to pass along useful search marketing news as I find it. This morning I read a very useful checklist about launching a new blog. Worth a visit, even though something seemed to be wrong with the page layout when I visited, and I had to scroll way down to find the article.
Using Free Content On Websites
One method often recommended by a search engine marketing firm to add content to a website is to use articles from one of the many article distribution websites that are out there. The idea sounds good -- go to these free distribution sites and grab the article you need. All you, as web publisher, need to do is to keep the article unchanged and make sure to include the "author bio" or "author resource" box that is included with every article.
Usually a search engine marketing company is working the other side of this tactic: i.e. they are creating the articles for the linkback. But in this post, I want to focus on an issue that the publisher of the articles needs to watch out for.
A search engine marketing consultant I know gave me a tip, which was to pay attention to the link that is included in the author resource box or bio. Where does that link go to? When I look at a free reprint article for use on a website, the first thing I look at is not the article itself. The first thing I look at is the link back to the author's website. Many times, you will find that it leads to a website built only for Adsense. This is not good.
Google evaluates a website, among many other things, by the sites that it links to. And if your site is linking to too many sites that are built for Adsense, what does that say about your site? It
says you hang out in a sleazy neighborhood, that's what.
I don't think there is anything wrong with using free reprint articles in small doses. It can have a useful place on some types of sites. But remember, the person who wrote the article (or their
search engine marketing service) had an agenda as well. The agenda is to get links to their site. So check out that site carefully, because you only want to hang out with the best, even if you are
getting something for free.
Two sites I have found recently that deliver a high proportion of quality sites "behind the authors" are Search Warp and Idea Marketers. Worth a visit if you plan on using these types of articles.
Save to del.icio.us
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, search engine marketing
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