Online Marketing Success For "The Site"
Diary of an SEO campaign
The continuing saga of a site known only as The Site, launched on 8-1-06, as it tries to reach the top 3 slots of Google for its key search term.
Day 143
You have to be patient in the Search Marketing business. But if you are, you can see things start to pay off.
"The Site" recently passed a couple of important landmarks: it broke into the top 100 for both Yahoo! and Google search rankings, for the sought-after top key phrase. It's currently on page 7 of Google and, incredibly, page 5 of Yahoo. I say "incredibly" because my experience has been that my sites, or perhaps my SEO, ranks first on MSN, then Google, then Yahoo! But "The Site" is showing up best on Yahoo! right now, although I am pleased with both rankings.
Second, I got my first day of 500 + unique visitors to the site yesterday. Another landmark. And with a sticky factor of about 6 page views per visit, I know the site is working as it should. These visitors are arriving courtesy of the "long tail" of the keyword phrase for which I am optimizing. So if my final goal is to rank on page 1 for "blue widgets," currently I am picking up traffic for lesser phrases, such as "plastic blue widgets," or "disposable blue widgets," etc.
How did "The Site" get here? By building good links and building good content. Along the way, I exploded, at least for myself, the myth of the Google sandbox. "The Site" was ranking for some decent key phrases within its first month.
What is good content? It's content that is worth linking to. I know, it sounds circular -- but the fact is, unless you are very lucky, most of us will need to produce good stuff if we want to get it found on the internet. That's what good link bait is all about. That's why people who do good link baiting can charge such exorbitant rates for it. It's nothing more than good, old-fashioned P.R., dressed up in a new suit of technologically-savvy threads. You create good content, you publicize it, you get good links, you keep on doing it, yada, yada, yada. It's not rocket science.
That's what's funny about online marketing (or search marketing if you prefer). Most people seem to think it is rocket science, and that there is some secret formula, which if you could only tap into it... but, for most of us, that's not how it is. It's just plain old hard work, common sense, and a dash of creativity.
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Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, search engine marketing
The continuing saga of a site known only as The Site, launched on 8-1-06, as it tries to reach the top 3 slots of Google for its key search term.
Day 143
You have to be patient in the Search Marketing business. But if you are, you can see things start to pay off.
"The Site" recently passed a couple of important landmarks: it broke into the top 100 for both Yahoo! and Google search rankings, for the sought-after top key phrase. It's currently on page 7 of Google and, incredibly, page 5 of Yahoo. I say "incredibly" because my experience has been that my sites, or perhaps my SEO, ranks first on MSN, then Google, then Yahoo! But "The Site" is showing up best on Yahoo! right now, although I am pleased with both rankings.
Second, I got my first day of 500 + unique visitors to the site yesterday. Another landmark. And with a sticky factor of about 6 page views per visit, I know the site is working as it should. These visitors are arriving courtesy of the "long tail" of the keyword phrase for which I am optimizing. So if my final goal is to rank on page 1 for "blue widgets," currently I am picking up traffic for lesser phrases, such as "plastic blue widgets," or "disposable blue widgets," etc.
How did "The Site" get here? By building good links and building good content. Along the way, I exploded, at least for myself, the myth of the Google sandbox. "The Site" was ranking for some decent key phrases within its first month.
What is good content? It's content that is worth linking to. I know, it sounds circular -- but the fact is, unless you are very lucky, most of us will need to produce good stuff if we want to get it found on the internet. That's what good link bait is all about. That's why people who do good link baiting can charge such exorbitant rates for it. It's nothing more than good, old-fashioned P.R., dressed up in a new suit of technologically-savvy threads. You create good content, you publicize it, you get good links, you keep on doing it, yada, yada, yada. It's not rocket science.
That's what's funny about online marketing (or search marketing if you prefer). Most people seem to think it is rocket science, and that there is some secret formula, which if you could only tap into it... but, for most of us, that's not how it is. It's just plain old hard work, common sense, and a dash of creativity.
Save to del.icio.us
Technorati Tags: online marketing, SEO, links, link building
online promotion, search engine optimization, website promotion, search marketing, search engine marketing
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