Internet Marketing Services Explained
What We Do
The client engagement
begins with an in-depth review of the client’s web-based business, including a
discussion of any offline components. We will zero in on the products sold or
services provided, and the customer base. After this discussion (by phone is
fine) we progress through the following stages:
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Site overview. We will
review all aspects of your site as it pertains to
search engine optimization (SEO). This includes
review of the site structure (are all pages being
crawled and indexed by the search engines?), the
navigation (is it optimized for customers to find
and purchase product?), page structure (is the html,
including headers, correctly formatted?). If changes
are needed, recommendations will be made.
-
Keywords and on-page content
review. Based on the initial discussion, a
lengthy keyword and key phrase list will be
developed. Based on the keywords, and within the
context of the current site content, suggestions for
on-page revisions will be made, new pages may be
suggested, and meta tags, including titles and
descriptions, will be incorporated. Internal linking
to maximize the search engine ranking potential of
top pages will be adjusted, to make sure the
internal links on the site incorporate the
newly-developed keyword plan. We will also want to
add to the site a full range of “bookmarking” and
“tagging” tools so users can easily find the site
again.
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Monthly Internet Marketing.
The process described above is the base from
which we proceed. With the website “tuned-up” for
SEO, we devote the majority of our time each month
to moving the site up the rankings for as many
keywords as possible. The more keywords, the more
“doors” to the site. Our goal is to open every one
of them. The main focus of monthly work is building
one-way links to the website. This is the “currency”
of Search Engine Optimization – getting links to
your site. The trick is to get the right links, and
avoid the bad ones. Unfortunately, link building is
neither quick nor easy. The useful links (the ones
that help you in the rankings) come from relevant
sites that the search engines trust. Making the
connections with these sites is what we do, month in
and month out.
In a typical month, we might
work on any of the following components:
The big time consumer, each
month, is the Link Building component. This may
involve scouring the internet, using a variety of
methods, to locate and evaluate good sites to seek
links from. Then the approach must be made to a
chosen site, and, hopefully, a link obtained. There
may also be some room for developing a reciprocal
links program, although this is less important than
it used to be. At other times, link building may
involve writing an online article, distributed as a
press release or an article, that may be published
on the web and include a link back to your site.
Additionally, we may want to look at some of the
opportunities in the newer technologies, including
business-oriented community sites (networking) to
maximize exposure in those spaces. We will also look
at “core” link opportunities, from such diverse
places as chambers of commerce, trade associations,
regional websites, vertical industry websites, and
so on, to take advantage of every possible link
opportunity.
Whatever the method employed
(and it varies from month to month, depending on the
situation), link building is the core component. In
reality, all other aspects of Search Engine
Optimization support this tactic. Fortunately, good
SEO complements good customer conversion. Over time,
improving the content of the site helps users (and
conversions). Good content also attracts links from
the best sites, so it is all part of the same cycle.
How Long Does It Take For Internet Marketing To
Work?
Usually, it takes from 2 to 3
months for results to start showing up in the form of
improved rankings and increased traffic. We will
establish a baseline at the start, establishing where
your site currently ranks for your top keywords in the
search engines, and how much daily traffic your website
receives. As time goes by, we will use these baselines
as benchmarks to measure your improvements.
Internet
Marketing Services Pricing
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Internet Marketing